Ahh, the employee handbook. The traditional employee how-to helps new hires settle in, and seasoned employees stay in line with company culture, policies and procedures.
Sounds great. But there’s one major problem: most employees don’t bother to read them.
According to research from GuideSpark, a whopping 43% of millennials don’t read employee handbooks from cover to cover, while 11% have never even opened one — and considering millennials will make up 75% of the workforce by 2025, these stats are worth paying attention to.
So, what’s caused the employee vs handbook standoff?
It’s simple: too often companies make simple mistakes that turn off employees from the get-go.
From the technical jargon to the million and one pages about the same thing, employee handbooks are often overcooked and tough to wade through — and in the era of snackable content and 5-second attention spans, it’s no surprise many employees just aren’t interested.
If this is sounding all too familiar, don’t worry — we’ve got you. In this ultimate guide we’ll share some of the top avoidable mistakes, pinpoint the companies that have nailed new-era employee handbooks, and show you how to create a handbook your whole team will love.
Ready to create a snackable employee handbook your teams will love? Get in touch to find out how Whale can help!
An employee handbook (aka playbook, guidebook, manual) is the most important document in your company. This must-have piece of employee literature helps define your policies, procedures and company culture, and ensures the whole team knows how the company should run.
Here’s a brief rundown of what a basic handbook includes:
A great employee handbook will strengthen the onboarding process, making it super simple for new hires to feel right at home from day one. Just remember to share your handbook with new hires before they start, so they can hit the ground running from day one.
These days, employees want to hear the human behind the handbook.
From onboarding processes to internal comms, a little creativity and lotta humanity go a long way in your employee handbook — and that means avoiding simple mistakes that can damage your brand and leave employees feeling truly underwhelmed.
Here are 4 simple mistakes that can lead to employees skipping the handbook (and how to avoid them):
Every HR pro loves the good ol’ copy-paste function. But when it comes to creating a memorable employee handbook, fresh content is the only way to go — and that means updating everything from how it looks to how key policies work.
Here are a few pointers on how to breathe fresh life into your employee handbook:
🔥 Stand out from the crowd: Use a smart knowledge platform (like Whale 😉) to make sure your employee handbook looks as epic as possible.
One of the biggest mistakes happens when companies try to legislate for every behavior — not only does it make employees feel small, it also leaves you with a super long and boring employee handbook that no one wants to read.
Remember, these are adults you’re speaking to — and they work best when they’re treated as equals. At the end of the day, no one likes being lectured, so stick to the important things and make your do’s and don’ts as brief as possible.
🔥 Stand out from the crowd: Ever heard of micro-learning? It’s time you do. With tools like Whale, you can avoid 1000-page manuals, and create and share bite-sized content that’s easy to consume and apply.
In the age of memes and 120-character posts, no one wants to wade through pages of technical lingo.
In fact, employees want to hear your brand voice throughout their experience. According to LinkedIn, great internal comms and employer branding can reduce turnover by 28% and cost-per-hire by a whopping 50%.
Here are a few tips to help you ditch the technical jargon:
🔥 Stand out from the crowd: Use a smart knowledge platform to integrate gifs, images, and video into your employee handbook. With a tool like Whale, you can even record your screen to create super engaging step-by-step video tutorials.
Keeping your employee handbook updated is more important than ever — but thanks to Covid, the rise of remote work, and advances in tech, many HR pros are struggling to keep up with shifts in policies and processes.
To make sure your employees are always in the know, create an updating process that includes regular employee handbook updates and notifications for employees.
🔥 Stand out from the crowd: The right smart knowledge platform will send automatic update reminders to subject matter experts, and employee notifications that remind them to check in with the new info. Even better are the ones that allow you to see which employees have actually read your updates.
Big brands are leading the way with 21st-century onboarding.
Here are some employee handbook examples from brands already killing it:
1. Nordstrom: Women’s fashion retailer Nordstrom has taken everything you thought you knew about employee handbooks and trashed them. Goodbye dense jargon-packed handbooks, hello two-page simplicity.
2. Netflix: Video streaming giant Netflix knows great content. And when it comes to creating a binge-worthy employee handbook, they don’t hold back. Think: Simple wording, easy-read storytelling, and a focus on company culture.
3. Zappos: When it comes to company culture, online shoe store Zappos always puts its best foot forward — and from comics to The Culture Book, Zappos is the undisputed kings of creative employee handbooks.
In the post-Covid world, many companies are finding it difficult to keep up with shifts in policies and processes — and it shows.
Employee handbooks are often outdated and under-used, making the most important document in business, well… unimportant.
But from simplifying technical terms to adding hilarious human-focused content, there are a million and one ways to create an employee handbook that boosts your brand, engages employees, and makes the onboarding process (and beyond) feel like part of the fun.
With a dash of creativity, a super focused strategy, and real-life human lingo, you’ll be well on your way to creating an employee handbook your teams truly love.
Ready to bring your employee handbooks firmly into the 21st century? Get in touch today to find out how Whale can help!