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Great teams start with a plan

$0

Free Forever

Try Whale for free.

For everyone looking to explore the Whale platform.

Key Features

  • 5 members included
  • 1 creator included
  • AI-assisted documentation
  • Trial of Whale AI
  • Step Recorder
  • Screen Recorder
  • Video to SOP Converter
  • Checklists

See all features

$249

/ month

Scale

Billed Yearly (Save 37%)

For smaller teams looking to document and share process documentation within minutes.

Everything in Free plus:

Unlimited membersMembers can view content, search, Ask AI, comment, and complete training and quizzes.
3 creators includedPrice per additional creator: $29/month
  • Secure authenticated access
  • Conversational AI search
  • Unlimited documentation
  • Training flows
  • AI quizzes

See all features

$99

/ month

Team

Billed Yearly (Save 33%)

For small teams who want to create, manage and share documentation effortlessly.

Everything in Free, plus​

10 users included Price per additional user: $10/month
  • Whale AI included
  • User / Group permissions
  • Expert reviews
  • Custom branding
  • Export to PDF
  • Version history

See all features

$499

/ month

Advance

Billed Yearly (Save 37%)

Book a Demo

For growing teams looking to onboard and train their teams quickly and efficiently.

Everything in Scale, plus

Unlimited membersMembers can view content, search, Ask AI, comment, and complete training and quizzes.
5 creators includedPrice per additional creator: $39/month
  • Video Editor
  • AI Voiceovers (coming soon)
  • Export Analytics
  • Contextual Suggestions
  • Enforce SSO login
  • Granular Permissions

See all features

Pricing on request

Enterprise

Yearly billing only.

Book a Demo

For larger teams looking to operate with maximum scalability, security and control.

Everything in Advance, plus

  • Unlimited Members
  • Approval Flows
  • Automatic Redaction
  • User provisioning (SCIM)
  • HRIS Integrations
  • API Access
  • White Glove Professional Services

See all features

Enterprise? Let's talk about your needs

Compliant

Ready

Compliant

For organizations that need SOC2 & HIPAA compliance, advanced integrations and bulk rate deducation.

Everything in Advance plus:

SCIM

Redlining on MSA

HRIS integrations

API access

BAA signed upon request

Unlimited workspaces

Contact Sales
Fernlea
Harvard
Allstate
Hartsfield-Jackson_Atlanta_International_Airport_logo-1-1
nespresso-logo-2
Johnstone
Keplr
Kestra
Mara
Taxrise
Venshure

Billed Yearly (Save 37%)

Free

$0

Start for Free

Team

$99/month

Try for Free

Scale

$249/month

Try for Free

Advance

$699/month

Book a Demo

Enterprise

Yearly pricing only.

Book a Demo

What's included

Whale AI

$
/month
$4000
/month
$100
/month
$1200
/month
AI credits Usage credits you spend when creating SOPs with AI or generating quizzes.
20 credits50 credits / creator / month100 credits / creator / month250 credits / creator / month
Conversational Search (Ask Alice) Find an SOP or figure out how to do something by asking Alice, Whale's AI assistant.
Video-to-Guide Recorder Record your screen and narrate to explain complex processes.
Video-To-Guide Convertor Upload videos and let AI transcribe them into a written SOP.
PDF and Word Importer Bring your existing PDF and Word documents into Whale and turn them into living SOPs.
AI SOP Writer Draft new procedures in seconds with AI.
Text enhancements Let AI polish your wording and formatting as you write.
AI Knowledge Quizzes Automatically generate quiz questions and multiple choice answers based on your Whale content.
AI Voiceovers (coming soon) Generate natural-sounding voiceovers for your guides without recording any audio yourself.
Connect External Sources to Alice (coming soon) Let Alice, Whale's AI assistant, pull answers from sources beyond Whale, like your connected drives and tools.
Conversational Teams Bot (coming soon) Ask Whale a question and get the answer straight inside Microsoft Teams.
Auto Sensitive Data Redaction Automatically detect and blur sensitive data in your recordings and screenshots.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Enterprise
FreeScaleAdvanceEnterprise
$
/month
$249
/month
$499
/month
$1499
/month
AI credits Usage credits you spend when creating SOPs with AI or generating quizzes.
20 credits / mo50 credits / creator / month100 credits / creator / month250 credits / creator / month
Conversational Search (Ask Alice) Find an SOP or figure out how to do something by asking Alice, Whale's AI assistant.
Video-to-Guide Recorder Record your screen and narrate to explain complex processes.
Video-To-Guide Convertor Upload videos and let AI transcribe them into a written SOP.
PDF and Word Importer Bring your existing PDF and Word documents into Whale and turn them into living SOPs.
AI SOP Writer Draft new procedures in seconds with AI.
Text enhancements Let AI polish your wording and formatting as you write.
AI Knowledge Quizzes Automatically generate quiz questions and multiple choice answers based on your Whale content.
AI Voiceovers (coming soon) Generate natural-sounding voiceovers for your guides without recording any audio yourself.
Connect External Sources to Alice (coming soon) Let Alice, Whale's AI assistant, pull answers from sources beyond Whale, like your connected drives and tools.
Conversational Teams Bot (coming soon) Ask Whale a question and get the answer straight inside Microsoft Teams.
Auto Sensitive Data Redaction Automatically detect and blur sensitive data in your recordings and screenshots.
Buy NowBuy NowBuy NowBuy Now

Document

$
/month
$4000
/month
$100
/month
$1200
/month
Unlimited Boards A Board is a top-level folder for one team or function (e.g. Sales, Marketing, HR) that holds all their Whale documentation.
Unlimited Documentation Create as much documentation as your team needs, with no limit on SOPs or processes.
Step Recorder Capture any process on your screen and turn it into a visual step-by-step guide.
Video-to-Guide Recorder Record your screen and narrate to explain complex processes.
AI SOP Writer Draft new procedures in seconds with AI.
Checklist Creator Build reusable checklists your team runs through for recurring tasks.
Process & SOP templates Draw inspiration from more than 100 templates and roll out new SOPs and processes in minutes.
Google & OneDrive Integration Connect existing content and create a central source of truth.
GIF & image stock library Add visuals fast from a built-in library of GIFs and stock images.
Diagram Creator Build flowcharts and diagrams to map out a process visually.
Image Editor Annotate your images with text and shapes.
Video Editor Trim and annotate your screen recordings without leaving Whale.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Etnterprise
FreeScaleAdvanceEtnterprise
$
/month
$40
/month
$100
/month
$1200
/month
Unlimited Boards A Board is a top-level folder for one team or function (e.g. Sales, Marketing, HR) that holds all their Whale documentation.
Unlimited Documentation Create as much documentation as your team needs, with no limit on SOPs or processes.
Step Recorder Capture any process on your screen and turn it into a visual step-by-step guide.
Video-to-Guide Recorder Record your screen and narrate to explain complex processes.
AI SOP Writer Draft new procedures in seconds with AI.
Checklist Creator Build reusable checklists your team runs through for recurring tasks.
Process & SOP templates Draw inspiration from more than 100 templates and roll out new SOPs and processes in minutes.
Google & OneDrive Integration Connect existing content and create a central source of truth.
GIF & image stock library Add visuals fast from a built-in library of GIFs and stock images.
Diagram Creator Build flowcharts and diagrams to map out a process visually.
Image Editor Annotate your images with text and shapes.
Video Editor Trim and annotate your screen recordings without leaving Whale.
Buy NowBuy NowBuy NowBuy Now

Share

$
/month
$40
/month
$100
/month
$1200
/month
Share via link Send a direct link to any document so people land on the right SOP instantly.
Share via QR code Generate and print QR codes to reach your team on any device on your workfloor.
Share via read assignment Send read assignments with due dates to make sure everyone is up-to-speed with the latest updates.
CoPilot Browser Extension Let your teams consult Whale documentation from any browser-based software they're in.
Mobile Access Use your Whale documentation any time and any place, from warehouses to service counters.
Export to PDF Export any SOP or process to a polished PDF in one click.
Export to Word Export any SOP or process to an editable Word document in one click.
Contextual web Suggestions Embed suggestions in your team's workflow with CoPilot, Whale's browser extension, surfacing advice right where they need it.
Public Share Share your documentation with clients and vendors without them needing access to your workspace.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Enterprise
FreeScaleAdvanceEnterprise
$
/month
$40
/month
$100
/month
$1200
/month
Share via link Send a direct link to any document so people land on the right SOP instantly.
Share via QR code Generate and print QR codes to reach your team on any device on your workfloor.
Share via read assignment Send read assignments with due dates to make sure everyone is up-to-speed with the latest updates.
CoPilot Browser Extension Let your teams consult Whale documentation from any browser-based software they're in.
Mobile Access Use your Whale documentation any time and any place, from warehouses to service counters.
Export to PDF Export any SOP or process to a polished PDF in one click.
Export to Word Export any SOP or process to an editable Word document in one click.
Contextual web Suggestions Embed suggestions in your team's workflow with CoPilot, Whale's browser extension, surfacing advice right where they need it.
Public Share Share your documentation with clients and vendors without them needing access to your workspace.
Buy NowBuy NowBuy NowBuy Now

Train

$
/month
$4000
/month
$100
/month
$1200
/month
Training Flows Design custom training flows for different teams and roles, with automation to save you time.
15UnlimitedUnlimited
Knowledge Quizzes Test that your team understood and retained their training with quizzes.
115UnlimitedUnlimited
Badges Reward your team with custom badges.
Org Chart Map your team structure and show who owns what across the organization.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Enterprise
FreeScaleAdvanceEnterprise
$
/month
$40
/month
$100
/month
$1200
/month
Training Flows Design custom training flows for different teams and roles, with automation to save you time.
15UnlimitedUnlimited
Knowledge Quizzes Test that your team understood and retained their training with quizzes.
115UnlimitedUnlimited
Badges Reward your team with custom badges.
Org Chart Map your team structure and show who owns what across the organization.
Buy NowBuy NowBuy NowBuy Now

Manage

$
/month
$40
/month
$100
/month
$1200
/month
Knowledge use insights See which documents get used, by whom, and how often.
90 daysAll timeAll time
Workspace Activity Insights Track everything happening across your workspace, from content edits to user logins.
90 daysAll timeAll time
Team performance Insights Measure how your content and teams are performing with clear insights.
90 daysAll timeAll time
Access Permissions Set specific permissions per user and/or per group.
Board levelLibrary levelPlaybook Level
User Groups Segment your employees in smart groups.
1025Unlimited
Expert Reviews Cycles Engage your Subject Matter Experts to keep all of your content up-to-date.
Version History Remain in control of all your versions and track change.
90 days1 YearUnlimited
Workspace Branding Customize and personalize your Whale environment to extend your brand's identity.
AI assistant (Ask Alice) Branding Match the look of Alice, Whale's AI assistant, to your own brand.
Tag Management Create shortcuts to specific content with tags and help your team find information even quicker.
User Roles Customize feature permissions for your users.
315Unlimited
CSV Export Export your reporting and content data to CSV for analysis elsewhere.
Approval Flows Route new and updated SOPs through a reviewer before they go live.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Team
FreeScaleAdvanceTeam
$
/month
$40
/month
$100
/month
$1200
/month
Knowledge use insights See which documents get used, by whom, and how often.
90 daysAll timeAll time
Workspace Activity Insights Track everything happening across your workspace, from content edits to user logins.
90 daysAll timeAll time
Team performance Insights Measure how your content and teams are performing with clear insights.
90 daysAll timeAll time
Access Permissions Set specific permissions per user and/or per group.
Board levelLibrary levelPlaybook Level
User Groups Segment your employees in smart groups.
1025Unlimited
Expert Reviews Cycles Engage your Subject Matter Experts to keep all of your content up-to-date.
Version History Remain in control of all your versions and track change.
90 days1 YearUnlimited
Workspace Branding Customize and personalize your Whale environment to extend your brand's identity.
AI assistant (Ask Alice) Branding Match the look of Alice, Whale's AI assistant, to your own brand.
Tag Management Create shortcuts to specific content with tags and help your team find information even quicker.
User Roles Customize feature permissions for your users.
315Unlimited
CSV Export Export your reporting and content data to CSV for analysis elsewhere.
Approval Flows Route new and updated SOPs through a reviewer before they go live.
Buy NowBuy NowBuy NowBuy Now

Security & Integrations

$
/month
$40
/month
$100
/month
$1200
/month
Google & Microsoft SSO Login using your Google or Microsoft accounts.
Slack Integration Get assignment and review-due-date alerts in Slack, plus a ping when someone tags you in a comment.
Zapier Integration Connect 1,000+ apps you use every day to build even more processes and automation.
Enforce SSO login Restrict the login options for users of your workspace.
User Provisioning (SCIM) Connect your Azure Active Directory with Whale to automatically populate employees.
HRIS integrations Connect your human resources information systems with Whale to automatically populate employees.
API Access Build custom integrations with your own tools.
Security Questionnaire Support Get our help completing your vendor security questionnaires.
Edits to ToS or MSA Request changes to our Terms of Service or Master Service Agreement to fit your legal requirements.
BAA signed upon request Get a Business Associate Agreement signed to support your HIPAA compliance.
Whale MCP Access Connect your AI agents to your Whale knowledge through the Model Context Protocol.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Enterprise
FreeScaleAdvanceEnterprise
$
/month
$40
/month
$100
/month
$1200
/month
Google & Microsoft SSO Login using your Google or Microsoft accounts.
Slack Integration Get assignment and review-due-date alerts in Slack, plus a ping when someone tags you in a comment.
Zapier Integration Connect 1,000+ apps you use every day to build even more processes and automation.
Enforce SSO login Restrict the login options for users of your workspace.
User Provisioning (SCIM) Connect your Azure Active Directory with Whale to automatically populate employees.
HRIS integrations Connect your human resources information systems with Whale to automatically populate employees.
API Access Build custom integrations with your own tools.
Security Questionnaire Support Get our help completing your vendor security questionnaires.
Edits to ToS or MSA Request changes to our Terms of Service or Master Service Agreement to fit your legal requirements.
BAA signed upon request Get a Business Associate Agreement signed to support your HIPAA compliance.
Whale MCP Access Connect your AI agents to your Whale knowledge through the Model Context Protocol.
Buy NowBuy NowBuy NowBuy Now

Success Services

$
/month
$40
/month
$100
/month
$1200
/month
User training Learn how to use Whale to its full potential through our Knowledge Base and by participating in weekly Q&A sessions.
Implementation support Get advanced help from our experts in structuring your workspace, creating and standardizing content, setting up training flows, quizzes, and reports.
Migration Assistance Have us migrate all of your existing process documents and training content to your Whale account.
OptionalOptional
Teams or Slack VIP Channel Have your dedicated Teams and Slack channel.
Buy NowBuy NowBuy NowBuy Now
  • Free
  • Scale
  • Advance
  • Enterprise
FreeScaleAdvanceEnterprise
$
/month
$40
/month
$100
/month
$1200
/month
User training Learn how to use Whale to its full potential through our Knowledge Base and by participating in weekly Q&A sessions.
Implementation support Get advanced help from our experts in structuring your workspace, creating and standardizing content, setting up training flows, quizzes, and reports.
Migration Assistance Have us migrate all of your existing process documents and training content to your Whale account.
OptionalOptional
Teams or Slack VIP Channel Have your dedicated Teams and Slack channel.
Buy NowBuy NowBuy NowBuy Now

Questions you might be having (FAQ)

AI credits are usage credits that power Whale’s AI features, including AI quiz generation, video-to-guide conversion, and AI-assisted card creation.

Ask Alice, Whale’s AI assistant, is trained on your workspace content and answers questions about your SOPs, policies, and procedures. Ask Alice does not use AI credits.

How many credits do I get:

  • Free plan: 20 credits per month
  • Scale plan: 50 credits per creator per month
  • Advance plan: 100 credits per creator per month
  • Enterprise plan: 250 credits per creator per month

Important details:

  • On paid plans, AI credits scale with the number of creators in your workspace
  • Credits automatically reset at the start of each month
  • If you run out before the month ends, you can request more or upgrade your plan

Whale has two seat types. Members consume content, and creators build and edit SOPs. Members are unlimited on every paid plan. Creators are included per plan, with the option to add more.

Free plan:

  • 1 creator included
  • Up to 5 members

Scale plan:

  • 3 creators included, unlimited members
  • Additional creators: $29 per creator per month

Advance plan:

  • 5 creators included, unlimited members
  • Additional creators: $39 per creator per month

Enterprise plan:

Yes, you can export your SOPs on the paid plans of Whale. This feature is not available in the free version. Here’s what you need to know:

  • Scale plan and above: Full export functionality is included
  • Export format: SOPs can be exported as PDF files for offline use or sharing
  • Microsoft Word: Export any SOP straight to an editable Word document in one click

Your data is stored in SOC 2 compliant, enterprise-grade data centers, and yes, you can choose where it’s hosted. We offer two locations:

  • Europe: Belgium (GDPR compliant)
  • United States: Iowa

During setup, you can select which location best suits your needs. This gives you control over data residency, helping you meet compliance requirements and optimize performance based on your team’s primary location. All data centers maintain the highest security standards with SOC 2 Type II certification, ensuring your SOPs and company knowledge are protected with enterprise-level security and privacy controls.

No, the seats based pricing is regardless of roles.

Yes we do. Nonprofits can enjoy a 20% discount on all our subscriptions.

With our expertise, best practices and industry-specific templates, getting started with Whale is simple. Need help? Reach out to our dedicated customer success team.

You can cancel your plan anytime. If you decide to cancel we’d love to hear your experience.

We believe in keeping our systems up-to-date and ready to use, so we make sure every new update is immediately available to Whale users.

Trusted by 5K+ teams of all sizes

|

4.8/5 (180+ reviews)

Loved for its overall simplicity and support

g2stars

“Exceptional Tool for Business Knowledge”

Whale is excellent to document and organize business knowledge. Their AI makes it even easier!

See more
Lyndon S.
Small-Business (0-50 emp.)
g2stars

“Whale Keeps Work Organized and Teams Confident”

Whale unifies documentation, training, and reviews in one ecosystem.

See more
Verified User in Accounting
Mid-Market (51-1000 emp.)
g2stars

“Screen Recorder Transformed Our Productivity”

All features are excellent, but the Screen Recorder has boosted productivity for our company.

See more
Andres A.
Enterprise (> 1000 emp.)
g2stars

“User-Friendly Platform with Great Features”

Whale is very user-friendly. "Alice" has been a game changer, makes finding information effortless.

See more
Martha Y.
Mid-Market (51-1000 emp.)
g2stars

“Intuitive, fresh and easy!”

Whale's clean layout makes building and navigating SOPs a breeze.

See more
Harley B.
Small-Business (0-50 emp.)
g2stars

“Productivity Unleashed!”

Managing and write SOP versions, assign them, track progress through a dashboard, and automate revision tracking.

See more
Verified User in Farming
Mid-Market (51-1000 emp.)
g2stars

“My company utilizes Whale for our SOP’s and FAQ’s.”

Everything is very easy to locate and the search bar is my favorite feature. When I need a quick answer I turn to Whale to find what I am looking for.

See more
Georgia R.
Mid-Market (51-1000 emp.)
g2stars

“Whale Streamlined Our Processes and Boosted Team Onboarding”

Whale transformed how we manage internal processes. Documenting SOPs is fast and we can build and share training materials in minutes, making onboarding significantly more efficient.

See more
Fábio B.
Enterprise (> 1000 emp.)
g2stars

“Whale Keeps Department Training Organized with Boards, Libraries, and Playbooks”

Boards, Libraries, and Playbooks keep training organized by department, so you can generate videos, SOPs, quizzes, and more for each topic.

See more
Ketan T.
Mid-Market (51-1000 emp.)
g2stars

“Streamlines Documentation with Ease”

I use Whale for company handbooks, regulations, how-to's, and manuals, all on one platform. The step-by-step screen recorder auto-captures screenshots and saves me about an hour per guide.

See more
Anouk V.
Mid-Market (51-1000 emp.)
g2stars

“Effortlessly Streamlines Team Training with Solid Support”

Whale supports training my merchandising teams with AI and video features that break down training step by step. Creating training flows is easy, and quizzes ensure the material lands.

See more
Shelley F.
Mid-Market (51-1000 emp.)
g2stars

“Effortless SOP Management with Stellar AI Search”

Whale centralizes all our SOPs with standard formatting and makes them easy to find — especially with the fast AI search across thousands of documents.

See more
Jitender T.
Small-Business (50 or fewer emp.)
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